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designer + developer

Gosh
That's Good

How about we take the brand's retro DNA and clean it up for the digital shelf? The goal was to make browsing the flavors feel as indulgent as tasting them.

The client needed to keep their TrueCommerce backend while leveraging WordPress for the brand story. We bridged the gap without changing their workflow. The integration's smooth. The user moves from the recipes to the checkout without ever seeing the seams.

The vibe's 1950s. The functionality's right now.

strategy
rebrand
ui design
ecommerce
development
wordpress
truecommerce
Homepage header for Gosh That's Good! featuring the retro brand logo, top navigation, and category links for beverage flavors, barista, wholesale, about, and contact. Sepia-toned photo of a person sipping from a Gosh That's Good! mug with a red ‘Shop Flavors' button centered on the image. Three-step illustrated guide showing how to make a drink: pour the mix, stir or blend, and sip, each with simple red-and-teal line drawings. Flavor category section with headline 'Sip, savor and seize the day,' showing images of deluxe drinks, sugar-free drinks, blender-base smoothies, and beverage mix-in bottles. Section with red banner reading ‘Creating Happy Customers Since Way Before Yesterday,' followed by text about Northwest roots next to a vintage-style photo of people holding branded mugs. Two-column section with brand story text on the left and a sepia photo of hands holding Gosh That's Good! mugs on the right, plus a red 'Our Story' button. Footer section showing the Gosh That's Good! logo, address, social media icons, navigation links, newsletter sign-up form, and copyright.