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designer + developer

Doctor Mike

Doctor Mike's content moves fast, but the goal is clarity. With over 14 million subscribers, the thumbnails need to land instantly without adding noise. The topics range from serious to playful, so the design stays balanced. Clear, readable, and direct. Nothing that gets in the way of the message.

That said; there's a system underneath it all. With a genius like Mike and stellar production crew, it makes the task easy.

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Dr. Mike surrounded by images of Elvis, Michael Jackson, Freddie Mercury, and Marilyn Monroe, text reads 'How They Died' Dr. Mike and Jesse Eisenberg with a kidney illustration between them, text reads 'Who Got It?' Dr. Mike smirking as a suited man angrily holds a bag of money Dr. Mike celebrating while holding an insurance form marked 'APPROVED' Dr. Mike laughing next to a box of bagged sandwiches, text reads 'Meal Prep' Dr. Mike looking shocked next to a scene from The Pitt, text reads 'Waterpark Collapse' Two people in studio with 'You're Doing It Wrong' Doctor reacts to 'Glass Shard' injury scene Doctor and guest discuss medical conspiracy Smiling doctor reacts to Family Guy